Keyword banner

This one uses graphic device to reinforce journey, discover, and best. The graphic device is the visual division into three areas plus photo - it helps reinforce the benefit, using keyword repetition - for discover and best, while punching home deal, advice, and price with animation, all the time with a 'stable' logo anchoring on the left.

Product banner

This banner is a bit more visually rich - because the appeal of a product needs it to communicate the proposition in an emotive way. Uses image of a destination everyone will know, with a fun human face dreaming about what he wants - the proposition is very clear, and delivered just right to incent (sorry for the American word) the user to find out more about price guru.

Value proposition banner - version 1 - sensible

Going somewhere - aspirational message - emotive image and copy - animation punches home point by point, in a relaxed, dreamy way

Value proposition banner - version 2 - fun

Same as above, but includes a more fun contrast between a dreamy idyllic travel for two on a boat, with an amusing stereotype tourist image. Puts a bit more fun in the message by image juxtaposition.

House banner "Sign up for free membership"